Our Story & History

Islamorada Fish Company is famous for two things: great atmosphere and the freshest Florida seafood available. Dine in open air overlooking the Florida Bay while enjoying a breathtaking Key West sunset, then walk along our beaches and docks and discover Florida’s diverse sealife. 

We serve the freshest seafood Florida waters have to offer.

Established in 1948, the Islamorada Fish Company began as a family owned and operated business supplying wholesale fresh seafood to locals and restaurants. When the Hertel family took it over in 1981 (rumor has it George Hertel won the place in a family card game) they started shipping fresh seafood and serving old family recipes of smoked fish spread, conch salad, conch chowder, and more in the retail market. In 1993, someone contributed a fry daddy deep fry fryer (so the story goes) to the business so the local fisherman could fry fresh caught fish after a hard day of fishing. This became a hit! Two picnic tables and a screened in porch came next - and the rest is history! In 1998 Islamorada Fish Company and the Johnny Morris’s Bass Pro Shops of Springfield Missouri formed a partnership, creating even more national notoriety. After remodeling the old Green Turtle Cannery, the Wholesale Fish Market expanded next door in 1999.

Islamorada Fish Company is located right on the Florida Bay. We get it fresh, we handle it right, and we make certain you are happy with our seafood products. You will be pleased with our commitment to excellence!